Monetize urban mobility
with carbon offsets
Greenlines is the first company worldwide to develop a proprietary technology that enables mobility providers and transit agencies, anywhere in the world, to generate new forms of revenue from carbon offsets by automatically quantifying the carbon emission reductions produced by its users.
Greenlines aims to foster the widespread use of low-carbon transport solutions by developing new and scalable carbon-based business models and systems with global impact.
A World First
A new monetization system in the mobility sector that rewards low-carbon transport.
This is Greenlines - a leading Canadian cleantech company, the first to produce and monetize app-based mobility carbon offsets generated by its patent-pending Carbon Engine from the physical movements of people walking, biking, using transit, ride-hailing, bikesharing, taxis, and more.
A new way to monetize low-carbon transport, today.
A CARBON WIDGET FOR YOUR MOBILITY PLATFORM
The Carbon Engine:
what it is and how it works
The Carbon Engine is a 'plug&play' client-based system that automatically quantifies carbon emissions, according to Greenlines' ISO14064-2 quantification methodology, generated by end-users of a mobility platform, and generates verification-ready data which, once verified, generates carbon offsets that can be monetized as a new revenue source.
Carbon reductions are produced by each completed user trip taking into consideration several factors, including the transport mode used, the jurisdiction where the trip occurs, and others. The Carbon Engine calculates in real-time the net carbon reductions generated by each trip, aggregates them with others and generates the data required for verification purposes. All of this happens in real-time and with no manual involvement from the platform owner.
The result is a set of data ready for verification by an independent third-party Verification and Validation Body (VVB). Once verification is completed, offset certificates are issued which can be monetized as carbon offsets/credits, typically in the voluntary markets.
BREAKING NEW GROUND IN THE MOBILITY SECTOR
The journey to create a new business model from concept to reality
In 2018, Greenlines transformed a radical idea into a groundbreaking reality.
Greenlines launched a proprietary trip planning app, Cowlines, the first able to harvest emission reductions generated by end-users commuting using low-carbon forms of transport. Aggregated carbon reductions were verified by a third-party independent verifier & validation body (VVB) and, in 2019, a major milestone was achieved when the produced carbon reductions were sold as carbon offsets to a private buyer, demonstrating market acceptance of the complete system.
Emission reductions from users commuting using public transit, bikeshare, ride-hail, taxis, bikes, and walking.
Emission reductions verified using an independent third-party Verification & Validation Body (VVB).
Verified emission reductions sold as carbon offsets to a private buyer under a 5-year agreement.
GREENLINES GHG METHODOLOGY
Meeting the highest standards
Greenlines' VCS (Verified Carbon Standard) -based methodology and patent-pending system have been developed according to the highest and most rigorous standards worldwide; this ensures the app-based mobility carbon offsets generated by the Carbon Engine not only comply with the highest standards, but are also more likely to drive a higher price in the marketplace compared to other offset projects such as forestry projects, industrial processes, renewable projects, and others.
Real & quantifiable emission reductions
Baseline, ownership confirmed
Who can benefit from the Carbon Engine?
Greenlines' app-based Carbon Engine can benefit most mobility players. Think of it as a 'widget' that plugs into your front & back-end system and automatically quantifies the carbon impact of each ride, calculates the carbon reductions generated, and aggregates them making them ready for verification by a third-party.
Hover over each one of the images below to learn more.
Which transport modes can be monetized?
The Carbon Engine automatically quantifies carbon emissions produced by a wide variety of transport modes on land, water, and air. The system is set up to automatically adjust to each jurisdiction, ensuring a minimum level of complexity during setup.
These are some of the most common transport modes the Carbon Engine can quantify carbon reductions for:
WALKING AND RUNNING
Walking and running are the best ways to stay healthy while moving around. Plus, if it replaces a vehicle trip when commuting to work or school, it is also a great way to help the environment! Thanks to geolocation devices such as activity trackers, smartphone apps, and others, the Carbon Engine can quantify carbon reductions against a predefined baseline for each trip, enabling the monetization of these reductions via offsets.
Personal transport modes, such as bikes and scooters, are some of the most environmentally friendly transport options. When paired with a tracking device such as trip planning apps, activity trackers, or other devices, these modes of transport can generate some of the largest carbon reductions per mile.
Buses, subways, and other forms of public transport modes are some of the most environmentally friendly transport options in cities. The Carbon Engine quantifies the carbon reductions generated by each trip taken by an end-user, enabling public transit agencies to generate valuable revenue to maintain and expand their fleets. In contrast with existing fuel switching methodologies, Greenlines' system enables the monetization of the agency's entire fleet, including existing diesel vehicles, and not only the new and more efficient LNG, BEV or Hybrid vehicles.
Shared e-scooters, bike-share programs, and electric mopeds are very popular and for good reason! They are fast, fun, inexpensive, and most importantly, environmentally friendly. Micromobility providers, through their proprietary apps, can quantify and aggregate carbon reductions generated by its users and generate a new revenue stream to support and expand their operations.
Shared mobility such as ride-hailing (Transportation Network Companies, or TNC), ride-sharing, carpooling, and even taxis are an increasingly popular transport option for millions of commuters across the world.
By sharing rides, or through the use of low-carbon vehicles such as hybrids or EVs, these mobility providers can generate quantifiable carbon reductions and associated revenue to accelerate the adoption of sustainable transportation, both by end-users as well as within their supply chain.
U.S. & INTERNATIONAL PATENT-PENDING
THE CARBON ENGINE IN ACTION
Cowlines, the first mobility app to produce carbon offsets, ever.
Cowlines is a free trip-planning app developed by Greenlines for demonstration purposes, and currently available in over 60 US & Canadian cities. It provides real-time directions using public transit data (300+ agencies), ride-hailing companies (incl. Uber and Lyft), bikeshare programs, carshare, personal bikes, and more.
Cowlines is the first mobility app in the world to integrate Greenlines' patent-pending Carbon Engine and generate verifiable carbon reductions from its users commuting using the available transport modes. Cowlines has received international recognition, including being selected for Google's Brand Ambassadors Program in 2018, and "Top MaaS player" worldwide by Gartner Research in 2019.
In 2019, Greenlines completed the first-ever sale of carbon offsets generated by a mobility app, demonstrating the viability of the Carbon Engine and market acceptance of the mobility offsets generated by it.
Contact us and learn how we can help monetize low-carbon transportation.