Greenlines is a leading Canadian cleantech company focused on developing and commercializing large-scale human-based decarbonization solutions for third-parties.
Greenlines is the first company worldwide to develop and commercialize an operational patent-pending carbon engine that enables third-parties to automatically quantify verifiable carbon reductions generated by its users and monetize them as offsets.
Our first product, the Mobility Carbon Engine (MCE), was introduced in 2019 with the goal of bringing the benefits of carbon offsets to every mobility player everywhere. Our second product, the E-commerce Carbon Engine (ECE), will enable access to carbon offsets to every online store worldwide.
After spending almost a decade working on large-scale power generation and distribution projects across the world with a US-based Fortune 500 company, David realized the need to democratize access to carbon markets worldwide. While the power sector and the forestry industry have benefitted from carbon markets for decades, most industries lack access to those same markets.
David spent months researching the right industry to focus his attention on first. The clear choice was the transportation sector as it is one of the largest contributors to Greenhouse Gas emissions worldwide, and it was prime for disruption as it must dramatically reduce carbon emissions in the next decades. However, the sector has had very limited experience participating in carbon markets mainly due to the complexity to demonstrate concepts such as 'additionality', 'baseline', or ensuring ownership is clearly identified. David set his sight on solving these issues for the industry at large.
In 2017, David partnered with Arturo to launch Greenlines to democratize access to carbon markets. Within 6 months, the team successfully developed an MVP for a mobility app, called Cowlines, with the goal of serving as a platform to demonstrate the ability to convert human movement into verifiable carbon offsets. Later that year, after retiring as the CEO of a local major shipbuilder, Jonathan joined Greenlines as a partner.
During 2018 Greenlines publicly launched the Cowlines app, a free multi-modal trip planning app. It was first released during a pilot across Metro Vancouver, Canada. The goal was to test the Mobility Carbon Engine (MCE) in the real world. After the successful pilot, Cowlines app was rolled out across 62 US & Canadian cities, covering a total population of over 100 million people.
In 2019, Greenlines reached three key milestones:
It successfully completed the verification and sale of the first app-based mobility offsets, ever, generated by end-users commuting with low-carbon transport modes. Offsets were sold to a Vancouver-based transportation company as part of a 5-year agreement, looking to meet its carbon neutrality pledge.
Initiated the development of its ground-breaking GHG quantification methodology with Verra under the VCS (Verified Carbon Standard) Program, the core of the Mobility Carbon Engine (MCE).
Lastly, Greenlines filed its Mobility Carbon Engine (MCE) for patent protection both in the U.S. and internationally.
Despite the COVID-related challenges, Greenlines continued moving towards its goals:
Signed the first partnership with a Vancouver-based ride-sharing company to integrate Greenlines' Mobility Carbon Engine (MCE) into the partner's mobility platform.
Received Concept Note approval from Verra for the proposed GHG quantification methodology, a critical milestone that opened the way for full approval.
Developed and filed for patent protection its second ground-breaking product, the e-Commerce Carbon Engine (ECE), enabling any online store to quickly quantify and monetize carbon reductions generated by products purchased through their e-commerce platforms.
During 2021, Greenlines is expected to reach several key milestones:
Final approval of our GHG quantification methodology by Verra.
Expand the Mobility Carbon Engine (MCE) to more international partners.
Pilot the E-commerce Carbon Engine (ECE) with our first partner.
Cowlines is a free multi-modal trip planning app developed by Greenlines as a demonstration platform. It is the first app worldwide to integrate Greenlines' patent-pending Mobility Carbon Engine (MCE) to generate carbon offsets from the movement of end users.
Launched in 2018, Cowlines quickly gained a fan base and attracted the attention of large industry players as well as international media. Since then, Cowlines has continued to gather carbon reductions from users commuting with low-carbon transport modes such as public transit, bike-sharing programs, ride-hailing companies, and more, and served as a showcase of what's possible thanks to Greenlines' Mobility Carbon Engine (MCE).
CEO & Co-Founder
With over 20 years of professional experience across four continents, David is a recognized leader in carbon management and human-based decarbonization solutions. At Greenlines, David is the mind behind the ground-breaking Mobility and e-Commerce Carbon Engines. He also leads the overall strategic direction of the company.
CSO & Co-owner
Over the last 30+ years, Jonathan has served in multiple senior roles, including CEO of both public and private companies. As the Chief Strategic Officer, he leads the commercialization of the company's ground-breaking carbon engines as well as the development of strategic partnerships.
COO & Co-Founder
A seasoned COO with over 20 years of experience, Arturo exited his previous venture to a large US-based player. At Greenlines, Arturo manages the company's operations, legal and Cowlines business. He has an unparalleled ability to make the business run smoothly in complex environments.