Frequently Asked Questions


About Carbon Offsetting

E-commerce Carbon Engine (ECE)

Mobility Carbon Engine (MCE)

About Greenlines Technology

Carbon Offsetting

What is a Carbon Offset?

A carbon offset is a reduction in emissions of carbon dioxide or other greenhouse gases made in order to compensate for emissions made elsewhere. Offsets are measured in tonnes of carbon dioxide-equivalent (CO2e). One tonne of carbon offset represents the reduction of one tonne of carbon dioxide or its equivalent in other greenhouse gases.

How does offsetting address Climate Change?

Offsetting is the process by which an individual or organization compensates for their greenhouse gas emissions by buying climate credits. Once all of our emissions have been offset, we can say that we are climate neutral.
When you purchase carbon offsets, you fund projects that reduce emissions in across the world.

What is Carbon Offsetting?

Carbon offsetting is about funding projects around the world that help reduce carbon emissions by a measurable and verifiable amount. Without the extra “carbon finance” from people or organisations offsetting their emissions, these projects would not have happened.

How is the quality of an offset determined?

A variety of terms are frequently used to define quality criteria for carbon offsets, including that associated GHG reductions must be “real,” “quantifiable,” and “verifiable.” Generally, offset quality is determined by these five criteria. In short, quality carbon offset credits must be associated with GHG reductions or removals that are:

  • Additional

  • Not overestimated

  • Permanent

  • Not claimed by another entity

  • Not associated with significant social or environmental harms

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Access publications from leading organizations in the voluntary and regulated carbon markets.


"Reduce what you can, offset what you can't"


E-commerce Carbon Engine

What is the E-commerce Carbon Engine?

The E-commerce Carbon Engine, or ECE, is a patent-pending turn-key system that 'plugs' in the back-end of the client's server and automatically quantifies the environmental benefits generated by changes in purchasing behaviour. Essentially, it converts the sale of low-carbon items sold online into carbon offsets.

Do I Need to Share My Data with Greenlines?

No. The ECE resides in your server and at no time, user data is shared with Greenlines or any other third-party. In short, your data is yours at all times.

How does the ECE exactly work?

The ECE is a process that automatically determines the GHG emissions and a custom baseline for each item in your inventory. Upon purchase, the system calculates the item's GHG emission reductions according to internationally accepted GHG quantification methodologies. Aggregate GHG emission reductions (kg CO2eq) are recorded on the client's server ready for third-party verification.

How Can I Request a Demo?

Reach out and we will be happy to show you the ECE and how it can generate GHG emission reductions and offset revenue from inventory items.


Mobility Carbon Engine

What is the Mobility Carbon Engine?

The Mobility Carbon Engine, or MCE, is a patent-pending turn-key system that leverages Greenlines' proprietary Modal Shift Optimization GHG quantification methodology to quantify and aggregate GHG emission reductions generated by changes in commuting behaviour from users when commuting around cities. The MCE enables mobility aggregators, transit agencies, private mobility providers, and more to monetize the use of low-carbon transport via offsets.

How Can I Request a Demo?

Contact us and we will be happy to demo our trip planning app, Cowlines, including GHG emission reductions generated by users using public transit, ride-hailing providers, bike-sharing programs, or even active transportation such as personal bikes or walking.

Alternatively, we are able to model your app on the MCE (at no cost) and provide you with an estimate of GHG emission reductions generated by your userbase, and potential offset revenue using different price points.

How is this different from existing fuel switching offset projects?

Until now, offset projects in the transportation sector used fuel switching methodologies, meaning that they quantified the change from a carbon-based fuel to a lower-carbon one, such as LNG, electric batteries, etc. The MCE uses Greenlines' groundbreaking modal shift optimization methodology that quantifies the environmental benefits generated by changes in user behaviour when commuting, for example, by using public transit, shared mobility, or micromobility (ie. e-scooters) instead of a single-occupancy vehicle.

Do I need to share my users' data with Greenlines?

No. The MCE is a client-based system that runs on your servers. At no time it shares data with Greenlines or any other third-party. We strongly believe in user's privacy.


Greenlines Technology

What is Greenlines' Ultimate Goal?

Greenlines aims to unlock and democratize access to carbon markets for everyone. We believe that the sustainable choices of people will determine the future state of our planet. We want to help everyone benefit from making the right choices by enabling access to carbon markets with simple yet powerful solutions.

Are You An Offset Project Developer?

No, our clients are usually the offset project developers themselves with support from an external offset consultant. However, when we developed the Cowlines app, we developed our own offset project to monetize carbon reductions generated by people moving with low-carbon transport modes across North America.

Why Did You Develop The Cowlines App?

As our first move into carbon markets, we wanted to built a demonstration platform to show the world 'what is possible'. Cowlines app was the perfect tool to demonstrate the potential of the Mobility Carbon Engine (MCE. Once Cowlines proved its capabilities, we re-focused on working with third-parties.

What is Your Business Model?

Simple - we licence our patent-pending Mobility and E-Commerce Carbon Engines to clients in exchange for a share of the offset revenue generated. Contact us if you'd like to do business together.